On January 1st, 1985, nearly four years after the launch of Music Television (MTV), a new channel was created to bring a softer side of popular music. Video Hits One (VH-1) became a sister channel to MTV that day and delivered a variety music videos to the masses in the 1980s. During that decade, VH-1 played music videos from the "lighter" genres, but also showcased older videos from the 1960s.
In the early 1990s, after a decline in ratings, VH-1 emerged with a new look. VH-1 was renamed "VH1: Music First" (VH1) in 1994. VH1 decided to follow in MTV's footsteps and concentrate more on music-related shows than music videos. New shows were broadcast to bring up ratings. Such shows like Video Countdown, Pop-Up Video, Behind the Music, and Legends were aired to show new and interesting facts, interviews, concerts and history about musicians and their music. In 1999, VH1 began to air various movies, mostly biopics, in Movies That Rock. Most of these shows, except Movies That Rock, aired until the 2000s, when a another new era of VH1 emerged.
In 2003, VH1 brought out a fresh new look by dropping "Music First" in its name and creating a new color logo. The shows from the 1990s were out and the new varieties of shows were in. Like MTV, VH1 began to show less music videos and show more "pop culture". The pop culture began with a line of reality television shows, Celebreality, and pop culture nostalgia, I love the... series.
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